Sheet 01 · Instance surveyKRS-OPS-001 · Rev G
Vadim Koenen — Revenue Systems Architect
Revenue systems your pipeline can trust.
KRS audits and rebuilds Marketo, HubSpot, Salesforce, and 6sense architecture — then documents it so your team can operate it independently.
Sheet 02 · Load analysisKRS-OPS-002 · Rev C
Sheet 03 · System schematicKRS-OPS-003 · Rev B
Sheet 04 · Performance curveKRS-OPS-004 · Rev A
✱No deck, no discovery theater. One 30-minute conversation, then a written scope. These sheets are how engagements actually run.
Specialties
Solve the right part of your revenue engine.
Five specialties across the revenue stack, each a defined engagement.
Marketing Automation Platforms
Marketo and HubSpot architecture, migration, and QA.
Instance architecture, migrations, lifecycle, scoring, and the QA layer that keeps the system from drifting between launches.
Includes
Marketo
HubSpot
Pardot
Eloqua
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ABM & Intent Activation
6sense and Demandbase, wired into Marketo and Salesforce.
6sense and Demandbase wired into Marketo and Salesforce — segments, scoring, suppression, and routing that produces one clear next step.
Includes
6sense
Demandbase
ZoomInfo
Salesforce
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CRM & Revenue Data
One system of record, with clear field ownership.
Salesforce and Dynamics sync, lifecycle, identity resolution, and a first-party data model your team can actually maintain.
IncludesSalesforce
Dynamics
Snowflake
Workato
Explore CRM & Data →
Sales Enablement Systems
Salesloft cadence architecture and clean handoff.
Salesloft cadence architecture, template and snippet governance, and handoff that carries the reason a rep is reaching out.
Includes
Salesloft
OutreachSalesforce
Explore Sales Enablement →
GTM AI Agents
Governed AI for data hygiene, QA, and documentation.
Governed agents for data hygiene, QA, and documentation, with a human approving anything a customer ever sees.
Includes
Python
OpenAI
Claude
Explore GTM AI Agents →
$0Mpipeline activated
$0Mclosed-won associated
0%SQL-to-win (108→66)
0%faster time-to-market
2× Marketo Certified Expert6sense Next-Gen AdminSalesloft Certified AdminHubSpot Certified14 years in B2B marketing operations
Selected operating environments
Verizon
Mitel
Teladoc Health
Molex
Victra
Mod Op
Read the full 6sense + Marketo case study → See all services →
ABM & intent activation · live system
Signal→Action Playground: the routing brain, running in public.
Account intent lands. Gates check ownership, open opportunities, and buying-unit coverage. Then Marketo, Salesforce, Salesloft, CS, or data ops gets told what to do — or told to stand down. Drive it yourself.
Runs in your browserNo signupPublic rules repo
Free tool · Revenue ROI calculator
What would fixing your revenue engine actually return?
Enter four numbers from your funnel. Get a projected annual return from repairing conversion leakage and stack waste — modeled on industry benchmarks and 14 years inside Marketo, Salesforce & 6sense environments. No signup to see your number.
Worksheet · Revenue return modelKRS-ROI-001 · Free tool
Your current metrics
Monthly averages are fine — directional in, directional out.
%
$
$
Improvement scenario
Projected annual return
$0
—× ROI
vs. a typical engagement investment
Revenue liftfrom conversion & volume gains
$0+0%
Recovered stack wasteunused licenses & overlap
$0
Payback periodon the engagement
—
Results update as you type
Unlock your full breakdown
Metric-by-metric projections, the levers behind the number, and a downloadable summary you can share internally.
No spam. One email only when there is something worth flagging. See the Privacy Notice.Projections are directional estimates from industry benchmark ranges (Gartner, Forrester and aggregated RevOps engagement data) applied to your inputs — not a quote or a guarantee. Individual results vary with market, motion and execution.
Working together
Two ways to start.
Both paths begin with the same first conversation.
// For revenue + marketing leaders
Talk through your system
Audit, rebuild, or retainer. Initial 30-minute conversation to scope the operating-layer problem and decide whether KRS is the right operator for it. No deck required.
Considering Vadim for a senior in-house MarTech / RevOps role? View the résumé →
Common questions
A KRS audit reviews the full operating layer — instance architecture, lifecycle and stage definitions, scoring, campaign hygiene, Salesforce or Dynamics sync integrity, naming and governance, and reporting. You get a prioritized list of fixes ranked by impact.
Both. Most engagements start as a scoped audit or rebuild, then move to a monthly retainer for ongoing operations, QA, and quarterly reviews. You decide what makes sense after the first conversation.
Marketo is the core, alongside Salesforce, Microsoft Dynamics, 6sense, HubSpot, Salesloft, and Workato. The common thread is the operating layer that connects them — lifecycle, routing, sync, and reporting.
Yes. Most of the work is done with an in-house team, not around it. KRS documents what it builds and trains your operators so the system holds up after the engagement ends.
Yes. Engagements run remotely across the United States, working inside your existing tools and meeting cadence.
A 30-minute conversation to scope the problem and decide whether KRS is the right operator for it. No deck required. From there, a written scope and timeline.
