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Resources

Tools, guides, and reports for revenue systems.

Field-tested material from live Marketo, 6sense, Salesforce, and RevOps work.

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Three free tools that pay for the visit.

Each returns a real answer in minutes — no signup to see it.

Diagnostic

Revenue Systems Trust Score

Twelve questions, an instant score, and your three biggest risks.

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MarTech Stack ROI Calculator

Four numbers in, a projected annual return from stack waste.

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Report

MarTech Momentum Report

Which tools are rising and declining in search interest, monthly.

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Browse the library

Field-tested guides, playbooks, and specs.

Guides

Why RevOps Fails in SaaSThe ownership and lifecycle failure pattern.How to Evaluate a RevOps FirmA buyer’s scoring guide.6sense vs DemandbaseWhat actually decides the pick.Scoring Model Design PatternsBehavior + fit scoring that holds.GITHUB ↗6sense → Marketo → SFDC RoutingIntent turned into person-level action.GITHUB ↗RevOps Scoping QuestionsThe questions asked before quoting.GITHUB ↗Marketo Cert Field NotesThe operator layer under the exam.GITHUB ↗

Playbooks & specs

MAP Migration PlaybookSwitch platforms without losing history.Integrations & Workato RecipesReusable patterns with guardrails.Marketo Audit ChecklistFor an instance you just inherited.GITHUB ↗Naming Conventions SpecPrograms, campaigns, fields, tokens.GITHUB ↗AI GTM Asset EngineCompany context → prospect landing pages.GITHUB ↗
The Lab · run in public

See the systems actually running.

An interactive routing demo you can drive, plus autonomous agents operating with real capital and public decision logs.

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Related work

How the work shows up in practice.

Proof

Mitel: 6sense + MarketoFlagship operating-model case study.Marketo Architecture & RebuildsAudits, structure, and rebuild plans.

Services

6sense ABM ActivationIntent into routing and sales context.First-Party Data ModelThe identity and ownership contract.
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