Resources for marketing operations and revenue systems.
Field-tested checklists, design patterns, and playbooks pulled straight from real Marketo, Salesforce, and 6sense engagements. Free, opinionated, and built to be argued with.
Start here.
Marketo Audit Checklist
A field-tested checklist for auditing a Marketo instance you just inherited — interview, instance health, lifecycle, quiet bugs, and a smart-campaign QA template.
Open on GitHub → GuideScoring Model Design Patterns
Working patterns for behavior + fit scoring across Marketo, Pardot, and HubSpot — what scoring is for, decay rules, and the anti-patterns that erode model trust.
Open on GitHub → Guide6sense → Marketo → Salesforce Routing
Orchestration patterns that translate account-level intent into person-level actions sales will actually run — the part nobody documents but everyone rebuilds.
Open on GitHub → DownloadMarketo Naming Conventions Spec
A naming spec for programs, smart campaigns, emails, landing pages, forms, fields, tokens, and folders — for teams that realized the absence of a convention is the convention.
Open on GitHub → GuideRevOps Scoping Questions
The questions I ask before quoting a RevOps engagement — the 60-minute conversation that decides whether the work is actually possible.
Open on GitHub → Study GuideMarketo Cert Field Notes
The operator layer underneath the Adobe Certified Expert syllabus — the production-failure patterns the exam doesn't cover. For people who passed the test and now face a real instance.
Open on GitHub → WorkflowAI GTM Asset Engine
A privacy-first workflow that turns company context, role pain, and proof points into prospect-specific GTM landing pages. Source-faithful, human-approved.
View the workflow → ServiceMarketo Architecture & Rebuilds
Instance audits, program structure, token strategy, smart-campaign governance, and rebuild plans that hold up under campaign pressure.
Explore the service → Service6sense ABM Activation
Turn account intent into segmentation, routing, nurture, and sales context — the operating layer that makes 6sense actually move pipeline.
Explore the service → Case Study6sense + Marketo: Better Together
How an intent-driven nurture engine turned account signals into pipeline at enterprise scale — the approach, the system, and the results.
Read the case study → GuideMAP Migration Playbook
The end-to-end playbook for migrating between Marketo, HubSpot, and Microsoft Dynamics without freezing campaign execution — scoping, field mapping, parallel-run, and cutover.
Read the guide → GuideIntegrations & Workato Recipes
Reusable integration patterns and Workato recipes for connecting your MAP, CRM, and data layer — with the guardrails that keep syncs from silently breaking.
Read the guide →Maximize the ROI of your MAP with a free health audit.
A focused review of your Marketo, Salesforce, and 6sense setup — lifecycle, scoring, routing, sync, and reporting — with the highest-leverage fixes prioritized. No deck required.