Every role sees a different symptom. It's usually the same system.

You own a pipeline number, but the system under it argues back.

• Attribution nobody will defend in the QBR
• MQL definitions sales doesn't accept
• Every campaign launch slower than the last

You inherited the stack, the exceptions, and the tribal knowledge.

• Fields with three writers and no owner
• Routing that runs on hidden exceptions
• Sync errors treated as weather, not defects

Marketing sends volume. Your team needs context and timing.

• Leads arrive with no account context
• Intent tools bought, alerts ignored
• Handoffs leak between SDR, AE, and CS