14 years building MarTech systems and deploying agentic AI inside them.

MarTech and GTM strategy with deep agentic AI implementation. Architected custom Python-based AI agents and OpenAI API integrations to eliminate marketing operations debt and automate complex data hygiene processes. Designed and executed end-to-end 6sense-powered ABM frameworks including ICP modeling, segment architecture, and multi-signal intent scoring used by Sales and SDR leadership. Conducted full-stack platform audits for B2B SaaS startups. Advise high-growth subscription businesses on AI integration, identity resolution, and the transition toward cookieless first-party data models.

High-intensity, project-based W-2 engagement focused on finalized technical roadmaps and architecture for Tier-1 global accounts. Audited four distinct global Marketo instances for Verizon and architected the comprehensive technical migration plan to Microsoft Dynamics. Audited and maintained highly complex routing logic including governing 250+ step HubSpot workflows for Victra. Architected automated data pipelines for enterprise clients, including Marketo-to-Workato integrations for Molex to synchronize disconnected tech stacks. Leveraged proprietary enterprise AI infrastructure (Nexus) to select optimal LLM models and build custom AI agents for internal operations and debt reduction.

Directed global MarTech transformation for a massive enterprise through advanced automation and cross-functional alignment. Activated intent data and identity resolution models to generate a unified view of the customer journey, driving $51M in pipeline opportunities and $3.4M in closed-won revenue. Led a global data operations team of 6, overseeing audience execution, data destinations, and strict compliance reliability. Reduced time-to-market by 35% through funnel analysis, segmentation re-architecture, and collaboration with business systems and engineering teams.

Developed naming taxonomies and reporting frameworks in Google Analytics, balancing data accuracy across client-side and server-side tracking solutions. Unified measurement strategy across digital campaigns and operations.

Managed audience segments within a highly regulated, privacy-first HIPAA environment for a global subscription-based digital health business. Translated marketing requirements into system configurations, driving pipeline efficiency through robust CRM integration and lead management at enterprise scale.