Do you work in Salesloft directly?

Yes. Salesloft Certified Admin — cadence builds, template and snippet libraries, team and permission structure, and the reporting layer, done hands-on rather than specified for someone else to build.

Can you work with our BDR team, not around it?

That is the only way it sticks. Cadences get rebuilt with the reps who run them, then documented so ramp for the next hire is repeatable.

How does this connect to Marketo and Salesforce?

Sales engagement is the last mile of the operating layer. Handoff, suppression, and context come from Marketo and Salesforce, so the same person should design both sides — otherwise reps get volume without reasons.

Sales Enablement Systems

Sales engagement systems your BDRs will actually run.

Salesloft Certified Admin. I build the cadences, handoff, and template governance that turn marketing signal into conversations — designed with the reps who have to use it.

Book a systems review See the routing brain

Salesloft Certified Admin BDR + SDR team enablement 61% SQL-to-win on a 6sense-influenced campaign

What people actually call me about

Six sales-engagement problems, in the words teams use.

“Reps ignore the cadences we built.” Cadences rebuilt with the reps who run them — fewer steps, better reasons to call, and the manual tasks a BDR will actually complete.

“Marketing throws leads over the wall.” Handoff carries context: why this person, why now, what changed, and what to say — sourced from Marketo and Salesforce, not guessed. Scoring + handoff →

“Our Salesloft instance is a graveyard.” Dead cadences retired, duplicates merged, teams and permissions restructured so the instance matches how the floor is actually organized.

“Every rep writes their own email.” A governed template and snippet library — on-message, editable where it should be, locked where it shouldn’t.

“We can’t tell which cadence works.” Cadence reporting tied to meetings and pipeline instead of opens — so you can kill what fails and fund what converts.

“New BDRs take a quarter to ramp.” Playbooks, call structure, and objection handling written down — ramp becomes repeatable instead of tribal.

Every engagement starts with one page.

A cadence audit: what is live, what reps skip, where prospects drop, and which steps earn a reply. Fixed in that order.

A documented result: on the 6sense-influenced global campaign I presented at Breakthrough ’23, 108 SQLs converted to 66 closed-won — a 61% SQL-to-win rate, driven by handoff context and follow-through rather than more outbound volume.

Salesloft Certified Admin

Cadences, templates, snippets, teams, permissions, and reporting — configured hands-on, not specified for someone else to build.

Worked with real BDR teams

Cadences and content built alongside the reps running them, then documented so the next hire ramps on the same playbook.

Tied to pipeline, not activity

61% SQL-to-win on the 6sense-influenced global campaign presented at Breakthrough ’23 — handoff and follow-through, measured.

01 — AUDIT

Audit

Cadence completion, step-level drop-off, template sprawl, and where handoff context goes missing.

02 — REBUILD

Rebuild

Fewer, sharper steps. Governed templates. Handoff that carries the reason a rep is reaching out.

03 — ENABLE

Enable

Playbooks, call structure, and reporting the team keeps running after the engagement ends.

What you get

Cadences reps run without being chased, handoff that answers “why am I calling this person,” and reporting that shows which steps earn meetings.

Book a systems review